Unilever Advert analysis

Unilever 


Ben&Jerry's

The first product which Unilever makes and sells is the popular ice cream brand Ben&Jerry's.  This advert is showing the Ben&Jerry's ice cream and the different types of ice cream the company offers. In this advert it features a cow all the way through the advert which suggests that the ice cream has dairy and uses cow milk in their ingredients. The advert is mostly aimed at young children because of the bright solid colors and the way it is animated. There is also a Ben&Jerry's print advert. This is showing certain types of their ice cream. It uses different bold colors which suggests that it is aimed at children. They have used a pattern around the image of the ice cream and have used the phrase 'who is the fairest of them all?' Which is a Disney princess quote so it may be aimed at younger girls.




Impulse

The second product which Unilever makes and sells is the brand impulse. This is a women's fragrance product. In the advert linked above, the women in the advert sprays the fragrance on her and then as she walks through the town, she finds one man attracted to her and looking at her throughout the advert. We can tell that this product is aimed at women because the slogan for this brand is  'Men can't help acting on impulse' which suggests this product attracts men to women, much like the brand Lyx suggests that the product supposedly attracts women.
There is also also a printed impulse advert which is selling impulse kits, which is also aimed at women, we can tell this by the pink ish colors which is typically aimed at women and girls.




Flora

The third product which Unilever makes and sells is Flora. This is aimed at everyone  because it is a food and a hour hold needed product. This advert is animated which is more aimed at younger children, this is because flora is made to be healthy and if it they make the product appeal to children then the children will eat it and because healthier to eat healthier.In the moving image advert there is a family of three with the eldest sons friend round their house, they get told to make the little sister lunch and they use flora butter to do so. Then the mother comes home from work to eat lunch with her children who used the product to make the sandwiches.
There is a printed advert as well, the same as the other products. This printed advert links to the moving media text for this product. It has the same background and the same characters as in the moving image text which will help the customers to know the advert to know the product.